True Life: Customer Experience

Brice Spires heard about the creation of a new beer called Audible Ale. He was very excited to try this new drink created by Redhook Brewery. Apparently, so was everyone else. After going to three different bars in Columbia, South Carolina, and not having any luck, he expressed his frustration through the medium of Twitter.

Screen Shot 2014-09-26 at 10.50.52 AMHe never expected what would happen next.

Screen Shot 2014-09-26 at 10.51.02 AM

This is an incredible example of customer engagement and creating a great customer experience. By taking the time to create a story with their customer, Redhook Brewery has a life long customer.

Hopefully this is a lesson for all of us out there who are managing brands. Everyone loves to tell a story, but in today’s age it is the time of creating stories.

Do you have any examples of great brand story creation?


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