Social Media Summit: How to Use Visual Content to Drive Massive Social Media Engagement

We all know visual content drives engagement, but how do we create it? If you are not visually inclined this is an extremely important question. Kim Garst talks about why Visual Content is important and how to create it in her #SMSS14 presentation.

Create visual content that people can’t wait to share.images

A picture is worth 10,000 words.

Today we in a place of information overload and it is very hard to stay top-of-mind.

Show, don’t tell

  • Visuals are processed 60,000x faster by the brain than text
  • 90% of all info transmitted to the brain is visual
  • 40% more likely to be shared
  • 46% think website design is #1 for deciding if company is legit
  • 65% of people are visual learners
  • People retain 80% of what they see
  • People retain 20% of what they read
  • People retain 10% of what they hear

Trending to Visual Content

  • Pinterest-70 million active users
  • Youtube- Views: 6 billion/month
  • Instagram: 200 million active users
    • 6 billion likes
    • 60 million photos shared daily
  • Twitter
    • Tweets with an image gets 2x the engagement of those without
  • Even Facebook
    • Photos get 39% more engagement

Visuals express ideas in a snackable way

  • Things to think about before you start
    • Its not about YOU…its all about THEM!
    • What do they care about outside of your brand, product, or service?
    • Visual content has to appeal to your prospects lifestyle, values, and pain points, FIRST!
  • Be Real!
    • Stock photo won’t get engagement
    • An audience can see the difference when it is a real photo.
    • Everything doesn’t have to be perfect.

Creating visual content for content’s sake is not the answer

Time to take visual content creation into your own hands!

Creating awesome visual content isn’t as easy as snapping your fingers is it?

5 types of Visual Content

  • Photos
  • Videos
  • Images
  • Info-graphics
  • Slideshows/Presentations

The Good News?

  • It doesn’t take an army to create epic visual content
  • “A great image acts as a preview to a bigger show” – Donna Moritz

Two MUST’s for Good Visual Content

  • It MUST be eye-catching!
  • Get your audience to take action

Two Ways to Source Visual Content

  • Share other people’s content
  • Create your own
    • You want to build your messaging, your brand

Where to find Visual Content to SHARE!

  • Facebook & Instagram
  • Pinterest & Tumblr
  • Google+
  • Even Twitter!
    • Use hashtag feature to search for content

Where to find PROVEN Visual ContentScreen Shot 2014-10-12 at 3.18.09 PM

Visual Content Ideas

  • Tips
    • Blurbs in a visual way
  • Photos
  • How-To’s
  • Choices Drive Engagement
    • A or B
  • Checklists
  • Quotes
    • Pretty much every client uses– NUMBER 1 ENGAGEMENT DRIVER
  • Questions
  • BE Human
    • People want to connect with people. They do not want to connect with a logo
    • There is no more B2B or B2C. There is H2H (Human to Human)
  • Info-Graphics

It’s all in the tools!

What content tools do you use to create visual content? Do you stick with illustrator and inDesign or do you have an easy application? Let me know in the comments. 


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