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Long Live Content

Long Live Content

My first breakout session of day 2 was taught by Luke Probasco. He tackled the subject of content marketing when you really don’t know what you are talking about.  Content is still king. These days everyone is in sales and marketing, and in order to create good content, you need everyone’s help. Get buy-in from company leaders … Continue reading

Storytelling is Dead.

Storytelling is Dead.

This will be a short blog post, which is extremely appropriate considering what this breakout session was about. In a 15 minute bold talk, I learned A Story about the End of Storytelling by David Berkowitz. Keep reading to learn why David is convinced storytelling is dead.  Storytellers never relinquish control over a story. As Inbound … Continue reading