So, I may have gone into this session thinking it was going to be about social media (my one true love), but I came out with an understanding of what social marketing is and why it matters. Fran Bernhard of Ketchum gave an incredible presentation on the value of changing behavior. Don’t confuse social marketing with … Continue reading
If anyone is following me on twitter (@marycateduffy), you know I was in Washington D.C. this past weekend for the Public Relations Student Society of America National Conference. I took about eight pages of notes, so stay tuned for all I learned. The first session I attended was on Non Profit PR, and I compiled … Continue reading
We all know visual content drives engagement, but how do we create it? If you are not visually inclined this is an extremely important question. Kim Garst talks about why Visual Content is important and how to create it in her #SMSS14 presentation. Create visual content that people can’t wait to share. A picture is … Continue reading
The keynote of the Social Media Summit that started this week was given by Mike Stelzner. He gave his address about drip feed marketing. He even equated it to watering plants. I found this extremely interesting and relevant, and wrote up my key takeaways for you below. Harland Sanders decided to invest in a gas station … Continue reading
I read this great article about how to integrate inbound marketing tactics into your public relations strategy. I jotted down my takeaways here. It really spoke to me especially since my major is Public Relations. The ability to integrate inbound marketing tactics into the public relations mix has never been more important. “It’s like a shoe with a broken … Continue reading
Brice Spires heard about the creation of a new beer called Audible Ale. He was very excited to try this new drink created by Redhook Brewery. Apparently, so was everyone else. After going to three different bars in Columbia, South Carolina, and not having any luck, he expressed his frustration through the medium of Twitter. … Continue reading
This is my last blog post from #Inbound14. It was such an inspiring experience and I learned so much. I thought it would be appropriate to end with the state of inbound. Inbound Marketing and Selling Trends Only 49% who took the survey are related to Hubspot Return On Investment plus a Service Level Agreement = … Continue reading
My first breakout session of day 2 was taught by Luke Probasco. He tackled the subject of content marketing when you really don’t know what you are talking about. Content is still king. These days everyone is in sales and marketing, and in order to create good content, you need everyone’s help. Get buy-in from company leaders … Continue reading
The second keynote of #Inbound14 was from Brain Halligan and Dharmesh Shah, the founders of Hubspot. They revealed all of Hubspot’s new features, and reminded us what it means to keep growing. What is the one thing we all have in common? We all want to grow. Brian and Dharmesh started Hubspot to help other … Continue reading
This will be a short blog post, which is extremely appropriate considering what this breakout session was about. In a 15 minute bold talk, I learned A Story about the End of Storytelling by David Berkowitz. Keep reading to learn why David is convinced storytelling is dead. Storytellers never relinquish control over a story. As Inbound … Continue reading
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